Explore Premiere Press Materials
Welcome to the official hub for all press and media professionals covering Premiere events. Whether you’re writing a show recap, producing coverage for your outlet, or looking to share what’s next in the professional beauty industry — this is where you’ll find everything you need.
Explore press resources including official press releases, downloadable logos, brand-approved images, and promotional assets to support your story. You can also review credential requirements and request a media pass for onsite access.
Introducing In Focus: The 2027 Premiere Shows Campaign
Premiere Shows introduces IN FOCUS, a 2027 campaign celebrating the passion, artistry, and possibilities shaping the future of beauty.
In an ever-evolving industry, IN FOCUS encourages beauty professionals to reconnect with what inspires them, invest in their growth, and embrace what's next. Through editorial-inspired imagery exploring the contrast between focus and blur, the campaign reflects the power of clarity, intention, and creative expression.
Created in collaboration with Ashlee Norman Hair & Team, the campaign brings Premiere's vision for 2027 to life through artistry, creativity, and a shared passion for the beauty community.
Press Releases
October 20, 2026
Premiere Columbus Wraps 27th Edition with Strong Attendance Growth
September 15, 2026
Premiere San Antonio Achieves Record-Breaking Success in Partnership Year
July 14, 2026
Premiere Returns To San Antonio Bigger Than Ever
Explore our past press releases for highlights from previous years, including major show announcements, industry innovations, and key event moments. Stay informed on how Premiere Beauty Shows have continued to shape the professional beauty industry year after year.
June 11, 2026
Premiere Orlando 2026 Draws Record Engagement, Reinforcing Its Position as the Beauty Industry’s Leading Education Event - Read More
April 15, 2026
Premiere Orlando 2026: The Beauty Industry’s Leading Professional Event Returns-Bigger, Bolder, and More Transformative Than Ever - Read More
March 16, 2026
Premiere Beauty Shows and SalonCentric Announce Strategic Partnership for Premiere San Antonio 2026 - Read More
February 27, 2026
- Premiere Anaheim 2026 Draws Thousands of Beauty Professionals, Delivering Unmatched Energy, Education and Industry Impact - Read More
January 14, 2026
- Premiere Anaheim 2026: The West Coast’s Must-Attend Beauty Event Returns Bigger Than Ever - Read More
December 17, 2024
- Premiere Anaheim 2025: The West Coast’s Leading Beauty Event Returns with New Innovations - Read More
March 6, 2025
- Premiere Anaheim 2025: Delivers Unmatched Education, Competitions & Industry Connections - Read More
April 2, 2025
- Premiere Orlando Orlando 2025: The Must-Attend Event for Beauty Pros - Read More
June 12, 2025
- Premiere Orlando Breaks Records with Largest Education Offering - Read More
August 13, 2025
- Premiere Columbus 2025: The Midwest’s Can’t-Miss Event for Beauty Pros - Read More
September 18, 2025
- Premiere San Antonio 2025: Discover, Compete, and Connect in the Heart of Texas - Read More
November 5, 2025
- Premiere Columbus 2025 Delivers Education, Inspiration, and New Experiences for Midwest Beauty Pros - Read More
Media Gallery
Get an inside look at the sights, moments, and stories from every Premiere show. Our gallery offers press-ready images and highlights, perfect for coverage, recaps, and feature stories. Explore the energy, artistry, and industry connections that define each event.
Qualifications and Credentials
Accredited media professionals are welcome to attend Premiere events but are required to obtain a press pass if they wish to attend the show as official media personnel.
To request a press pass please email all relevant credentials to press@premiereshows.com.
- Writer/Reporter/Editor/Blogger
- Freelance Contributor in Relevant Beauty-Forward Field
- Publisher of Media Outlet in Relevant Beauty-Forward Field
- Photographer/Videographer
- Television/Film/Radio Producer
*Please Note: Press qualification is subject to approval from Premiere’s team
- Writer/Reporter/Editor/Blogger: Article published in an accredited, professional beauty trade publication within the past year
- Freelance Contributor: Current media kit including audience demographics with proof of beauty-based content and/or non-paid promotions or a beauty-trade relevant article published within the past year to an approved media outlet.
- Publisher: Current letter of assignment
- Photographer/Videographer: Credited image or video coverage of a professional beauty event within the past year and a current letter of assignment.
- Television/Film/Radio Producer: Current letter of assignment.
*Please Note: All credit and credentials must match the name of the person registering.
Sales representatives, marketing staff, promotional companies, PR teams, and creative agencies do not qualify for press credentials. Should you have any questions regarding your eligibility, please contact press@premiereshows.com or call our Customer Service Team at (800) 335-7469.
For information on how to attend Premiere events without a press pass, please click here.
Media Assets
We're excited to support your coverage of our shows with exclusive Promotional Kits designed to help you promote your presence at the event. These kits contain everything you need to share the excitement with your audience, whether online, in print, or through social media.
Our Partners & Sponsors
