(Orlando, FL — June 18, 2024) USA Beauty, LLC announces key leadership appointments, furthering its strategic goals for expanding the Premiere Beauty and Cosmoprof North America brands within the USA Beauty portfolio.  These appointments reflect the company’s commitment to growth and recognition in the beauty industry.

Liz Hitchcock, a seasoned professional with over two decades of experience in the B2B and beauty industry, assumes the role of Vice President of Premiere Beauty Shows. Her extensive expertise in event leadership, brand expansion, sales management, and business development make her an ideal fit to spearhead the continual growth of the Premiere Beauty USA portfolio.

“I am absolutely delighted to join this exceptional Premiere Beauty shows team. As an industry leader, Premiere has consistently set benchmarks for excellence, shaping trends, nurturing talent, and driving growth within the professional beauty industry. I eagerly anticipate collaborating with the beauty community, fostering an environment where businesses can thrive and flourish together.” stated Hitchcock

In her new capacity, Hitchcock will oversee the development and execution of strategic initiatives aimed at expanding the portfolio’s market presence. She will also play a pivotal role in enhancing the reach of the brand, including the renowned beauty trade shows under the Premiere Beauty umbrella.

Liza Rapay has assumed a broader leadership role within the organization as the Vice President of Cosmoprof North America. In this capacity, she will continue to oversee the strategic direction and expansion of Cosmoprof North America's presence in the North American beauty market. With almost two decades of experience in the beauty industry, Rapay brings valuable knowledge and has cultivated strong relationships between the Cosmoprof North America brand and the industry (including brands, buyers, retailers, and press) during her nearly six-year tenure with the company. The success of the Cosmoprof North America Miami launch earlier this year underscored the brand's vision to tap into a new market space, capturing the attention of beauty buyers across the region, and providing an entry point into the Latin America market. The exceptional achievement of the event drew the interest of industry leaders and innovators, establishing new benchmarks for beauty trade shows.

Rapay expressed, "Leading Cosmoprof North America events with our valued partners is a great honor and a significant responsibility. I am eager to continue our journey of growth and innovation, ensuring that our events not only meet but exceed the expectations of the beauty industry. With our recent success in Miami and the tremendous momentum heading into our Las Vegas event, we are well-positioned to explore new horizons and create new unparalleled opportunities in the beauty space across North America."

These leadership appointments underscore Informa Markets’ and USA Beauty, LLC commitment to the continued growth of its USA Beauty portfolio.

USA Beauty keeps eyes forward as they continue to build on their events’ ongoing success and remains dedicated to delivering industry leading events that propel the beauty industry forward. To learn more about USA Beauty portfolio of events, visit, https://www.premiereshows.com/ and https://cosmoprofnorthamerica.com/

For media inquiries, please contact:
Randy Field – randy.field@informa.com

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BolognaFiere Group is the world’s leading trade show organizer in cosmetics, fashion, architecture, building, art, and culture. The Group has more than 80 international exhibitions within its portfolio, notably Cosmoprof Worldwide Bologna, the most important meeting point in the world for beauty professionals, established in 1967 and held in Bologna, Italy. For the 2023 edition, Cosmoprof registered more than 250.000 attendees from 153 countries in the world, and 2,984 exhibitors from 64 countries. Cosmoprof Worldwide Bologna 2024 is scheduled from March 21 to 25, 2024, in Bologna – Italy. Cosmoprof B2B format is constantly able to support companies and stakeholders in their business all over the world with specific tools and initiatives adapting to each market. The Cosmoprof platform extends throughout the entire world, with Cosmoprof North America, Cosmoprof CBE ASEAN, Cosmoprof India, and Cosmoprof Asia. For more information, please visit: WWW.COSMOPROF.COM.

The Professional Beauty Association (PBA) is the largest and most inclusive trade organization representing the entire beauty industry. PBA exists to elevate, unite, and serve the beauty industry and the professionals who improve people’s lives and is the only national organization to represent the entire beauty industry. Our members include manufacturers, distributors, salons, spas, schools, independent practitioners, students, and industry suppliers. PBA is dedicated to advocating and fighting for the rights of the beauty industry, enhancing professionalism, and committed to the long-term success of the stylist and the businesses that employ and support them. For more information on membership, please visit: WWW.PROBEAUTY.ORG/JOIN.

Informa Markets creates platforms for industries and specialist markets to trade, innovate, and grow. We provide marketplace participants around the globe with opportunities to engage, experience, and do business through face-to-face exhibitions, targeted digital services, and actionable data solutions. We connect buyers and sellers across more than a dozen global verticals, including Boating, Pharmaceuticals, Food, Fashion, and Infrastructure. As the world's leading market-making company, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit: WWW.INFORMAMARKETS.COM.