Education Designed to Elevate

At the heart of Premiere San Antonio is an expansive education program that spans every beauty discipline. Across two days, attendees will learn from some of the industry’s most respected names, including Larisa Love, Chrystofer Benson, Danny Amorim, Kirsty Meakin, Ally Nicole, Bailey Lavender, Siiri Parks, Jalia Pettis, and Byrd Mena. From artistry to business growth, education tracks cover hair, barbering, nails, spa and wellness, makeup, lashes, brows, and more.

This year introduces even more opportunities to learn. The Main Stage will once again bring together top artists for high-energy presentations, while the NEW Color Stage creates a more intimate setting for close-up demonstrations from brands like Kenra Professional and Duomo Pro. The Barber Stage, hosted by Byrd Mena, will spotlight widely recognized educators and feature high-energy live battles. 

Licensed professionals can also meet their Texas continuing education requirements on-site. Courses, led by WU Aesthetics and Academy featuring Monique Waters, will cover sanitation, human trafficking prevention, and advanced cosmetology education, ensuring attendees leave with both inspiration and compliance.

 
To view the full schedule of education, Main Stage presentations, workshops, and exhibitor highlights, access the Premiere San Antonio Desktop Planner.

Competitions that Inspire and Elevate

Premiere San Antonio has quickly become a destination for career-defining competitions, offering both established pros and rising talent the opportunity to showcase their skills before a live audience of peers and industry leaders.

This year’s lineup features the Hair Competition, powered by Hattori Hanzo, challenging stylists with the Shattered Mid Length Bob with Bangs, and the Barber Battle, hosted by L3VEL3 and sponsored by JRL, which puts the spotlight on precision and creativity with the Men’s Final Look. The Student Barber Battle returns as well, creating a platform for the next generation of barbers to test their skills on stage and gain visibility in front of industry icons.

The show will also mark the third year of Nailympia San Antonio, the globally recognized nail competition that continues to grow in scale and prestige. This year’s competition lineup includes five mail-in categories and six live, on-site battles, offering nail professionals multiple ways to participate and showcase their artistry. Categories span from Flat Art and Reality Nails to To Stiletto & Beyond and Extreme Nail Styling Poster, with each competition pushing the boundaries of technical ability and creative vision. Prizes and recognition will be awarded across categories, further cementing Nailympia’s place as one of the most exciting competitions in the professional nail industry.

Together, these competitions not only raise the bar for excellence but also create unforgettable moments for attendees, whether competing, cheering from the audience, or walking away inspired by the craft on display.

A Showcase of Professional Beauty Brands

On the exhibit floor, more than 100 brands will present the latest products, tools, and innovations across hair, nails, skincare, barbering, and business resources. Attendees can expect to connect with leading names such as CHI by Farouk Systems, Wahl, JRL, Color Edge, LeChat, PureO Natural, The GelBottle Inc., DermaSwiss, Red Iguana, House of Foils, Procell Therapies and Booksy, along with dozens more innovators shaping the future of the industry.

Beyond shopping, the exhibit floor is a place to learn and engage directly with the people behind the products. Many exhibiting brands will host live demos and education throughout the weekend, giving attendees the chance to test, compare, and take home the tools and techniques they discover on-site.

On-Site Experiences to Remember

What makes Premiere San Antonio truly special is its ability to combine education and shopping with unforgettable experiences. Each day begins with Morning Sounds by DJ Kickit, setting the tone with energizing music before classes and sessions begin. On the show floor, attendees can visit the Premiere Charm Bar or stop by the West Hill Hat Collection booth to create their own customized hat.

Attendees won’t want to miss the Sample Bag Giveaway, which rewards the first 250 guests on Monday morning with an exclusive bag filled with products from Premiere’s exhibiting brands. The show also introduces the Value Center, where limited-time offers on professional tools and products give pros a chance to stock up at event-only pricing.

And of course, there are plenty of ways to capture memories. Photo ops and branded installations throughout the lobby and show floor invite attendees to snap and share moments at #PremiereSanAntonio, while special meet-and-greet sessions provide opportunities to connect with influencers, educators, and industry icons in a more personal setting.

Registration Now Open

Advance rate pricing is now available through September 27 with the opportunity to save up to $20 off the day of show price. Licensed professionals can register for $80, and student passes are available for $60. To register, click here. 
 
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Rachel Brill

[email protected]

The Premiere Shows are the nation's leading network of beauty industry events, matched with world-class education from top beauty brands and renowned educators. Premiere welcomes all representatives of the professional beauty industry to meet with top brands from around the globe, get hands-on education, shop, connect with their community, and stay up to date with the hottest trends in the business. Premiere exhibitors are guaranteed to meet decision-makers from every area of the beauty industry on an exhibit floor designed to bring the beauty community together to learn, buy, and connect. For more information on Premiere Shows and its events, visit premiereshows.com.

The Premiere Shows' events are organized by USA Beauty LLC, a joint venture between Informa Markets, BolognaFiere, and the Professional Beauty Association - a historic partnership created to better serve the beauty industry. USA Beauty LLC also operates the Cosmoprof North America events held annually in Las Vegas and Miami, and Beauty New York – a new consumer-focused event launching in October 2025.