(February 27, 2026 / Anaheim, CA) —  Premiere Anaheim 2026 concluded with resounding success at the Anaheim Convention Center, attracting over 11,500 visitors from beauty professionals across 44 states and 22 countries. The show continues to solidify its role as a powerful hub for education, commerce, creativity, and community across the professional beauty sector.

Education and purchasing power took center stage at this year’s event, with an impressive 78% of attendees participating in at least one class. Guests praised the quality and accessibility of the programming, noting it as a key driver for attendance. Premiere's proven "learn and shop" model drove significant booth traffic, with exhibitors reporting increased engagement and sales following education sessions.“We do a lot of shows throughout the year, but we get a higher quality and return customer rate from Premiere because we include education classes,” says Joe Miller, Founder, Beard Octane. “People come back directly from the classes to the booth, and the platform Premiere provides is second to none.”

Premiere Anaheim also demonstrated remarkable purchasing power, with 94% of attendees reporting making purchases from brands at the show. The event featured more than 160 exhibiting brands, including Circadia by Dr. Pugliese, EarthLite, Oli G, LeChat Nail Care Products, L3VEL3, Panasonic/Brosh/Mizutani, Saian Skincare, SUNLIGHTS, T3 Micro and Booksy among others. Beauty professionals filled the aisles and packed education sessions, creating an atmosphere defined by excitement, energy, and meaningful engagement.

This year’s show introduced several new features that were met with enthusiasm across the show floor. Highlights included a Main Stage presentation and book signing with Anastasia Soare, CEO and Founder of Anastasia Beverly Hills, where attendees had the opportunity to hear firsthand insights from one of the industry’s most influential founders. The show also marked the debut of The Value Center for Pros, offering exclusive deals and curated resources tailored to working beauty professionals. Engaging activations from Ulta Beauty created dynamic, interactive moments throughout the weekend. 

These additions complemented a star-studded lineup of educators, brand founders, and experts including Larisa Love™ - hair artist, salon owner and educator, Presley Poe - hairstylist, salon owner and global educator, and Kirsty Meakin - viral nail artist, elevating the attendee experience even further.  

The industry was celebrated through competitions that spotlighted exceptional artistry, championing the creativity and technical skill of beauty professionals across categories. Between the Barber Battles and the globally recognized Nailympia competition bringing together top nail artists, talent from the best in the business was on full display.

Premiere Anaheim’s momentum continues, with many exhibitors already committing to future Premiere events, showcasing the unmatched value and impact Premiere delivers in creating meaningful, in-person industry experiences.

Upcoming 2026 shows include: 

• Premiere Orlando: May 30 – June 1, 2026
  Registration is now available, click here to purchase your show pass.

• Premiere San Antonio: August 30 – 31, 2026
  

• Premiere Columbus: October 11 – 12, 2026
  

Premiere Anaheim returns to the Anaheim Convention Center on February 7 – 8, 2027.

###

Media Contact: 

DKC News
[email protected] 

About Premiere Shows

The Premiere Shows are the nation's leading network of beauty industry events, matched with world-class education from top beauty brands and renowned educators. Premiere welcomes all representatives of the professional beauty industry to meet with top brands from around the globe, get hands-on education, shop, connect with their community, and stay up to date with the hottest trends in the business. Premiere exhibitors are guaranteed to meet decision-makers from every area of the beauty industry on an exhibit floor designed to bring the beauty community together to learn, buy, and connect. For more information on Premiere Shows and its events, visit premiereshows.com.

The Premiere Shows' events are organized by USA Beauty LLC, a joint venture between Informa Markets, BolognaFiere, and the Professional Beauty Association - a historic partnership created to better serve the beauty industry. USA Beauty LLC also operates the Cosmoprof North America events held annually in Las Vegas and Miami.

For more information, visit premiereshows.com and follow @premierebeautyshows for updates and announcements.