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Accredited media professionals are welcome to attend Premiere events but are required to obtain a press pass if they wish to attend the show as official media personnel.
To request a press pass please email all relevant credentials to [email protected].
Writer/Reporter/Editor/Blogger
Freelance Contributor in Relevant Beauty-Forward Field
Publisher of Media Outlet in Relevant Beauty-Forward Field
Photographer/Videographer
Television/Film/Radio Producer
*Please Note: Press qualification is subject to approval from Premiere’s team.
Writer/Reporter/Editor/Blogger: Article published in an accredited, professional beauty trade publication within the past year
Freelance Contributor: Current media kit including audience demographics with proof of beauty-based content and/or non-paid promotions or a beauty-trade relevant article published within the past year to an approved media outlet.
Publisher: Current letter of assignment
Photographer/Videographer: Credited image or video coverage of a professional beauty event within the past year and a current letter of assignment.
Television/Film/Radio Producer: Current letter of assignment.
*Please Note: All credit and credentials must match the name of the person registering.
Sales representatives, marketing staff, promotional companies, PR teams, and creative agencies do not qualify for press credentials. Should you have any questions regarding your eligibility, please contact [email protected] or call our Customer Service Team at (800) 335-7469.
For information on how to attend Premiere events without a press pass, please click here.
We're excited to support your coverage of our shows with exclusive Promotional Kits designed to help you promote your presence at the event. These kits contain everything you need to share the excitement with your audience, whether online, in print, or through social media.
Stay tuned for 2025 promotional materials.
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